Public appetite for legacy giving hit a new height with almost one in five UK charity donors now choosing to leave a gift in their Will.
Most of the giving public saying they have used or would use a Will-writer or solicitor to set out their final wishes, including gifts to charities.
These are the key findings from the Remember A Charity consumer benchmarking study, which surveys over 2,000 charity donors aged 40 or more.
The most recent survey found that 3 in 10 donors with a Will have included a charity. That proportion rises significantly among the affluent, those who are aware of the tax incentives and those who seek professional advice, as well as those who identify as gay, lesbian or bisexual.
While giving to charities is becoming increasingly popular among the giving public, only 9% totally reject the idea of leaving a gift in their Will.